Monthly Archives: January 2014

Media packs may not seem an exciting subject but they are among the most important marketing and promotion tools for publishers and media owners. We canvassed insights from our own online advertising sales experts and several London ad agencies to provide some top tips about what separates a compelling media...

Hi there, I’m Matthew, The Internet Works’ intern. I’m just putting the finishing touches to this, my first diary entry, on a Friday after attending a traditional ‘media Thursday’ last night – boozing and schmoozing at a Carat drinks do. But I felt fine this morning – which is one...

A new range of recommended sizes and flexible formats of online adverts has been launched by the internet advertising industry to improve the web experience for consumers and publishers, adapt to changes in mobile technology and counter the rise of ad-blockers. In this article we’ll explain the new online ad formats...

What has virtual reality got to do with TheInternetWorks? Simple: in-game advertising within the Red Bull Air Race game is a development that enables it to be the first ever AAA-rated VR game to be offered free October 2016 is a big month for virtual reality, or VR, as it is...

Flash ads are now being blocked on Google Chrome. Examining how this change will affect your ad campaigns, and what you can do to adapt, is TIW ad ops manager Berta Franco. After the so-called ‘Mobilegeddon’ we thought Google had had its fill of updates for 2015, but we’re afraid not. From 1...