Monthly Archives: March 2014

Blending SEO and PPC as a strategy for great web traffic

Do any google search for a commercial item. Let’s say something like ipad mini. Well, look at that page: adverts take up a huge part of the real estate on the page. Above the fold on a typical desktop...

Don’t get slammed by Google if you’re guest

An issue that caused a bit of a kerfuffle in the world of search engine optimisation and content marketing in recent months was Google’s new hard line on guest posting. This week it sparked some consternation at one website...