The Internet Works has now become a Google Partners certified agency, meaning we are recognised as a trusted business partner by Google and, we hope, even more so by our clients.
Google Partner accreditation means Google trusts and recommends The Internet Works to manage Adwords campaigns for search advertising. It also means we can have a lovely shiny new button on our website.
Being an accredited Google Partner gives The Internet Works access to powerful research on search engine marketing and pay-per-click as well as advanced training and education to help us help our clients to make money from digital.
As a member of the Partners Community we have the opportunity to build relationships with fellow certified partners, share information and hang out with Google specialists and thought leaders – so we get access to latest updates before the general public and we get to go to training events at Google HQ.
Partner status is an endorsement from Google that means we have met strict criteria about our structure as a digital agency, our Adwords client’s base and monthly Adwords expenditure but also that the members of our SEO team has the required level of expert knowledge and experience.
As Google themselves say: “Google Partners are online marketing companies, trusted by Google.
“Proven success is what puts Partners above the rest. They use industry best practices to manage campaigns and focus on helping you get the most out of your marketing budget.
“Partners stay ahead of the curve by working directly with Google. With access to training and product updates, Partners stay on top of what’s going on with Google.”
The PPC team at The Internet Works has proven an advanced knowledge and understanding of Google Adwords by running high performing campaigns that include the different campaign features provided by Adwords to help maximise return on investment (ROI), as well as passing two very challenging Google Adwords exams.*
Our clients can relax that, as Partners, we are staying up to date on the latest digital tools and products and have to prove it by passing the search engine’s certification exams every 12 months.
Google will also review our client accounts to make sure they are getting excellent service, including the type and frequency of the changes being made, client retention, and whether we’re making the most of clients’ budgets.
The accreditation also means The Internet Works has direct access to the Google support team and a wide range of Google resources and training so we are always leading the pack.
Google often rewards its trusted agencies with special offers and vouchers for new campaigns, which means we can save clients money on PPC advertising campaigns.
Partner status also means we can be found via the Google Partner Search tool, allowing potential client to find out more via our Google Partner profile.
How to qualify for Google Partner status:
The agency firstly needs to prove it has an “active and healthy” book of business, which Google says means it knows that the agency “will stand the test of time”. The agency’s manager account will be checked for various indicators of business health, including a certain level of spend in recent months.
As Google says: “We review your client accounts to make sure your clients are getting excellent service, including the type and frequency of the changes you’re making, client retention, and whether you’re making the most of your clients’ budgets.”
The agency must have at least one affiliated team member pass the ‘Fundamentals’ exam as well as one of the two advanced certification exams — either the ‘Advanced Search’ or ‘Advanced Display’ exam:
- Fundamentals: This exam covers the most basic aspects of AdWords and online advertising, including account management and the value of search advertising.
- Advanced Search: This exam covers intermediate-to-advanced best practices for managing AdWords campaigns.
- Advanced Display: This exam covers intermediate-to-advanced best practices for advertising on YouTube and the Google Display Network.
- Video Advertising: This exam covers basic and advanced YouTube and Google Display Network concepts, including topics such as ad formats, targeting, and reporting.
This is no easy peasy GCSE, oh no, as the score required to pass for each exam is as follows:
- Fundamentals Exam – 85%
- Advanced Search Exam – 80%
- Advanced Display Exam – 70%
- Video Advertising Exam – 85%
After passing the advanced exams the team member has to take them again every year after, and retake the fundamental certification every two years.
*Since publication TIW has celebrated its second employee passing the exams to become accredited for AdWords!