Recent Posts by Holly Pike

About: Holly Pike

Holly is part of TIW's growing SEO team. A web content creator, she is also a magazine designer and event photographer. Not averse to a five star meal or premium beauty product, Holly is an avid blogger and social media enthusiast, she will be contributing to the TIW blog and looking after all things social. Contact: holly.pike@theinternetworks.co.uk

How will Google’s new mobile-friendly update affect your website and business?

Another of Google’s dreaded algorithm changes is coming. And, although it hasn’t got a cute animal name associated with it, the ‘mobile-friendliness update’ could be bigger and more deadly than both the Panda and Penguin updates. On 21 April 2015 Google is rolling out a new update in order to keep up with the times and fully embrace mobile as the future of search....

What’s new at TIW in March 2015?

It’s been a very busy and achievement-stacked year already for The Internet Works and the associated group of companies we like to call The Collective Works. One of the most exciting is the addition of a new events company, The Event Works (but more on that later). So to celebrate we thought we would launch a monthly round-up of all the goings-on in our Borough...

Facebook launches first European SME Bootcamp

This week TIW’s social team attended Facebook’s first SME Bootcamp in Europe, at The Brewery in London. The social media giant wants to become more “accessible” to its users, especially businesses who use Facebook advertising, and is set to roll out more events of this kind. We learned that page likes aren’t as important as you may think, and that if you crack the ‘creative’...

What Facebook’s news feed does and doesn’t show you

With Facebook posts seeing their reach going down and down, as The Internet Works’ social media buff I have made it my mission to find out why the news feed doesn’t show users much of what they really want to see any more – and what can be done about it for business and personal use. As a social media manager you can correctly...

How to survive a #socialmedia #crisis like a pro

This week UK high street staple Greggs the bakers were thrown into chaos when it transpired that the Google knowledge graph had been displaying a doctored logo with a less then family-friendly message… But kudos to Greggs’ social media team – they handled the unfortunate situation themselves with just a few simple tweets to Google directly, which got the situation fixed a load faster...

How to balance SEO and web design

When creating, or redesigning, your website there is a careful balance of design and SEO that needs to be addressed to create an attractive, fully optimized site. We look at the needs of both SEO and design teams and try to find a way to have a strong element of both in the final web design.  Web designers and SEO analysts often have vastly...

Happy Birthday Facebook – the social network turns ten

Facebook is celebrating its tenth birthday and has announced the launch of a new app, ‘Paper’. It has also released record figures for the quarter – quite a week for the world’s best known social network Facebook was launched in 2004 by Mark Zuckerberg and his Harvard college friends (as immortalised in film The Social Network) to connect students to their classmates. Ten years later...

Social Media New Year’s Resolutions

Revamp your social media strategy with these easy updates and simple amendments to your working day… 1. Get on Google+ Google+ is without a doubt the next big thing in social media. Despite its lacklustre start, the site, which launched in 2011, is gaining a mass following, with as many as 400million users. With a cheeky share here, and a +1 there, Google+ has...