Recent Posts by Oli Haill

About: Oli Haill

TIW's head of content. He writes things, mostly content for clients but also TIW blogs. Client content ranges from bespoke web copywriting to business and sports journalism for the likes of ITV, Digital Look, Reuters and the Olympic News Agency.

Online ad sales: How to make the best media packs

Media packs may not seem an exciting subject but they are among the most important marketing and promotion tools for publishers and media owners. We canvassed insights from our own online advertising sales experts and several London ad agencies to provide some top tips about what separates a compelling media pack from a useless one. What is a media pack? In the advertising sales world, a media...

The diary of a media agency intern

Hi there, I’m Matthew, The Internet Works’ intern. I’m just putting the finishing touches to this, my first diary entry, on a Friday after attending a traditional ‘media Thursday’ last night – boozing and schmoozing at a Carat drinks do. But I felt fine this morning – which is one of the reasons I think I got this gig! On the other hand, I...

New flexible online ad formats help fight adblockers

A new range of recommended sizes and flexible formats of online adverts has been launched by the internet advertising industry to improve the web experience for consumers and publishers, adapt to changes in mobile technology and counter the rise of ad-blockers. In this article we’ll explain the new online ad formats in more detail, give our opinion and look at the technical transition for publishers and...

Virtual reality: funding models and VR in-game advertising

What has virtual reality got to do with TheInternetWorks? Simple: in-game advertising within the Red Bull Air Race game is a development that enables it to be the first ever AAA-rated VR game to be offered free October 2016 is a big month for virtual reality, or VR, as it is when the world’s biggest and most successful games console maker, Sony, follows market pioneer...

How to write better headlines for clicks, SEO and social media sharing

Packaging and selling your story through the right headline is part of being an online content writer and digital journalist. In a digital world without subeditors, composing an attractive headline is now a key part of the online writer’s work. The battle between being informative or intriguing, a click-baiter or a master punner, will determine the success of your header. Content writers at small and large...

Spain’s online content law bomshell sending aftershocks throughout digital world

In this article I am going to summarise some online content that’s been causing a big buzz around the world about a new intellectual property law in Spain. If that law becomes a success in Spain and gains wider adoption in Europe or around the world, my act of linking to news websites could soon become punishable by a fine. Spain, the country where the fight against...

A new unit to measure digital advertising?

The Financial Times has recently joined in a new trend by introducing a new means of selling display ads on its website: based on engaged time spent rather than the current industry standard metrics of clicks, pageviews or CPM (cost per mille or cost per thousand impressions). The ‘Pink Un’ argues that its super-engaged audience of high-level businessfolk should be rewarded with better advertising rates. This...

How to create engaging content and other important SEO lessons

Here are 13 SEO lessons our head of search Jez Booker and our analytics genius Sandra Padilla took from a recent trip to an SEO conference in Brighton. Brighton SEO is one of the most important events of the online marketing industry in Europe with speakers and attendees coming from different countries, reflecting the growth of the online marketing industry over the last years....

Don’t get slammed by Google if you’re guest posting for SEO

An issue that caused a bit of a kerfuffle in the world of search engine optimisation and content marketing in recent months was Google’s new hard line on guest posting. This week it sparked some consternation at one website we work with, which relies on ‘guests’ posting most of its written content. The site editor had heard that Google now viewed guest posts as...

Recent digital industry news: Facebook’s lost teens and a new David to take on Gol

Here are some recent interesting or notable goings-on across the various industries The Internet Works areas of specialisation.   News: Tracking down Facebook’s lost teens After recent reports of a decline in Facebook usage among teens, it seems these fickle kidults have been swarming into messenger, video and photo apps. GlobalWebIndex found the main beneficiary was WeChat, with global usage (excluding China) having grown...