Recent Posts by Rachel Walker

About: Rachel Walker

Rachel is part of our rapidly growing Publisher Relationships team – which sets to work monetising your website. Rachel liaises with TIW’s trusted partners in the digital space, selling and creating inventory on sites across multiple verticals. This includes data integrations and multi-device advertising. Rachel is also a fitness fanatic who recently climbed Ben Nevis in aid of Demelza Children's Hospice.

Search retargeting adds low-cost revenue stream for publishers

A lot of publishers I chat to think that the only way to monetise their website is to add more and more advertising into it – more skyscrapers, interstitials, pagewraps, and recommended articles etc – which all take up valuable real estate. WRONG! The thought of using up more space with display advertising, which could otherwise be used for content, can be frustrating for...