Category Archives: Blog

This is just for blog items and NOT (necessarily) company culture

Online ad sales: How to make the best media packs

Media packs may not seem an exciting subject but they are among the most important marketing and promotion tools for publishers and media owners. We canvassed insights from our own online advertising sales experts and several London ad agencies...

The diary of a media agency intern

Hi there, I’m Matthew, The Internet Works’ intern. I’m just putting the finishing touches to this, my first diary entry, on a Friday after attending a traditional ‘media Thursday’ last night – boozing and schmoozing at a Carat drinks...

New flexible online ad formats help fight adblockers

A new range of recommended sizes and flexible formats of online adverts has been launched by the internet advertising industry to improve the web experience for consumers and publishers, adapt to changes in mobile technology and counter the rise of...

Virtual reality: funding models and VR in-game advertisi

What has virtual reality got to do with TheInternetWorks? Simple: in-game advertising within the Red Bull Air Race game is a development that enables it to be the first ever AAA-rated VR game to be offered free October 2016 is...

Google Chrome blocks Flash ads from 1 September 2015

Flash ads are now being blocked on Google Chrome. Examining how this change will affect your ad campaigns, and what you can do to adapt, is TIW ad ops manager Berta Franco. After the so-called ‘Mobilegeddon’ we thought Google had had its...

When is the best time to monetise your mobile traffic? A

In his first blog post for The Internet Works, publisher relationships exec Vincent Duah-Nantwi explains why now is the time to ramp up your mobile advertising efforts. Background: Where mobile has been and where it’s continuing to go Since...

Selling B2B advertising in the summer

B2B advertising campaigns in the summer – A statistical opportunity Summer is a happy time of year, especially in the UK if the sun’s shining (yes it is belting it down with rain outside as I write). On the...

Why you should care about title tags

When optimising a page, one of the elements I focus my attention on the most is the title tag. I can become quite obsessed over title tags: I write and re-write them many times before finding the one that...

From Blog to Business with 5 Easy Tips to Make it Happen

In her first post for us, our new sales manager Simran Samra writes a blog about a blog – how ironic. Fashion, business, food, beauty, technology, money-saving, art & culture – whatever the interest-point there is a sea of passion-point...

Search retargeting adds low-cost revenue stream for publ

A lot of publishers I chat to think that the only way to monetise their website is to add more and more advertising into it – more skyscrapers, interstitials, pagewraps, and recommended articles etc – which all take up...