Mic is a New York-based news source for urban, college-educated millenials in the US and around the world. Mic’s co-founders, Chris Altchek and Jake Horowitz, approached The Internet Works for our expertise on building online advertising revenues on both sides of the Atlantic. TIW is selling Mic’s native and bespoke ad units which we design from scratch to include video assets, offering multiple touch-points through social media, with carefully planned collaborative campaigns which deliver stunning results for our advertisers. Mic’s millennial audience is much sought by advertisers and traditionally difficult to target. Bespoke ad options and a sponsorship model allows major brands to associate with editorial video project and branded content created by the Mic team.