Red Bull Air Race – The Game is a groundbreaking virtual reality (VR) game based on the real Red Bull Air Race World Championship. Publisher Wingracers Sports Games approached The Internet Works to monetise the game, which is the first triple-A rated VR game to be free to play on platforms like Oculus Rift thanks to in-game advertising. For advertisers, the game offers an innovative marketing platform, with bespoke in-game ads giving partners an optimized solution to place products in a new market environment actually within the game and tapping into the hot field of e-sports.