user experience

The user experience (or UX) of your website is absolutely essential when engaging customers. It is vital that the user’s interaction is as simple and efficient as possible and without any unnecessary distractions. It’s close to an emotional connection between user and machine. This is of course a delicate balance during the web design process because you equally want your site to be visually attractive and optimised for search engines at the same time, requiring a close link with creative design and SEO teams.

How we work 

  • start with your specifications

    We start the design of a new site by creating sketches for your idea to define the initial design specification. In these early stages, we establish what is important for your brand and what can be left behind.
  • making it simple for the user

    We work hard to make the user’s interaction as simple and efficient as possible. We focus on the user’s experience and the user interfaces.
  • usable and adaptable

    Our graphic designers balance technical functionality and visual elements to create a website that is usable and adaptable to changing user needs.
  • responsive design for mobile

    We always aim to design sites that can be used on multiple device types therefore ensuring accessibility through various means of technology, from laptop to tablet to mobile.

Why is UX important? 

If you operate in a competitive market, it is simply not enough that your website can only be used in a functional way. You not only need to also allow customers to access your site through smartphones or tablet computers, but also stand out from the crowd and connect with your users.

UX designers help to ensure websites are not only effective and useful but give their visitors a great experience as well. It’s not just common sense, but countless studies have shown that if you enjoy using something then you will find it easier to use and are likely to do so more than once. But user-experience is not exactly the same as usability – it has a strong focus on emotions. You want people to feel happy before, during and after they have used your product. Showing personality in your website or app can be a very powerful way for your audience to identify and empathize with you.

“You’ve got to start with the customer experience and work backwards to the technology,” Steve Jobs

Other inbound marketing services 

SEO

Search engine optimisation and how your site works are inextricably linked. TIW can provide either, but we seriously recommend you use both to ensure that neither customers nor search engine rankings dominates to the detriment of the other.

PPC

Pay per click advertising (PPC) is a cost-effective way to reach your target audience. At The Internet Works we create tailored strategies for a range of budgets, helping select the best channels to display your ads, generating better awareness and increasing ROI.

software development

If you have an idea for a web and mobile application that needs turning into digital reality or an existing site that requires bringing up to date, we can do it all – and keep you involved from start to finish.