We are a SEO agency based in London providing Search Engine Optimisation Services for a varied range of clients and sectors in the UK. We help companies and online businesses improve their rankings in search engines and increase their online visibility in order attract qualified visitors to their site.
Why does your site need Search Engine Optimisation?
SEO has become an essential resource for any website to gain high placement in search engine results and attract more visitors. Coming top in an internet search is a competitive advantage as over 80% of internet users click on one of the first three results. Less than 5% of users will look at search results beyond the first page. It has also been shown that most people associate high search engine result placement with credibility.
How do we do it?
-
This is the initial stage in which we get to know your business in-depth and analyse the sector identifying your main competitors and the strengths, weaknesses, opportunities and threats in your online presence. In this stage we go through all the aspects of your website that play a decisive role in making it perform effectively on search engines and enhance the user experience. This will be used to create a strategy addressed to your specific needs.
-
During the implementation stage we go ‘hands-on’ on your site making all the necessary adjustments to improve its performance. We also put off-site techniques into action, such as link building, online PR and Social Media, expanding your online spectrum and obtaining more mentions for your brand on the internet across the social networks and prominent blogs within your industry vertical.
-
Search Engine Optimisation is a continuous process that runs alongside the Key Performance Indicators (KPIs) for your website. Keywords and content must be changed and adapted to situations such as competitors’ strategies, seasonality, market events, consumer trends, etc. Link building and online PR is a continual activity. We can wring the most value from any budget and advise on how far to go with any strategy before the laws of diminishing returns set in.
-
-
Contact us and find out more about our Search Engine Optimization services.
What is SEO and how does it work?
SEO encompasses a set of on-site and off-site techniques that help to improve your site’s rankings and prominence on search engines for a multitude of relevant search terms. These techniques are used in a strategic plan, which is implemented in a sustained and ongoing process. Typically it can take between 3 to 6 months to deliver results but the uplift, particularly for previously un-optimized sites, can be exponential.
At The Internet Works we are SEO best-practice enthusiasts. Our Search Engine Optimisation team only uses ethical techniques to improve your rankings and visibility in organic search.
“Although search engines have become increasingly sophisticated, in many ways they still can’t see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users” – marketing analytics gurus Moz
Other inbound marketing services
Pay per click advertising (PPC) is a cost-effective way to reach your target audience. At The Internet Works we create tailored strategies for a range of budgets, helping select the best channels to display your ads, generating better awareness and increasing ROI.
Monitoring the performance of your website and analysing traffic data is not only about collecting information; it also involves translating it into actionable insights so you can track how visitors are interacting with your site and measure the performance of your campaigns.
On-page optimisation is about words and their placement. The right words need to be in the optimal place to help search engines decide whether your page is relevant and ranks highly. Titles, headers, keywords, urls, links, image and video text, content, content and more content.
Content is king for on-page SEO. Potential customers and search engines cherish quality written content. Without the right content your page won’t rank highly at all.
While on-page SEO is on-stage, technical SEO is the behind-the-scenes magic on a page that the user can’t see without looking at the source code. These elements include http headers, crawler or spider access, IP detection, Javascript, Flash and so on – scary eh?
User experience (UX) designers are focused on building a website around human need and behaviour, which might be at odds with SEO requirements, so the teams needs to work closely together so search engine needs don’t obliterate those of users.
