Why does your site need Search Engine Optimisation?
SEO has become an essential resource for any website to gain high placement in search engine results and attract more visitors. Coming top in an internet search is a competitive advantage as over 80% of internet users click on one of the first three results. Less than 5% of users will look at search results beyond the first page. It has also been shown that most people associate high search engine result placement with credibility.
How do we do it?
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SEO consultation
This is the initial stage in which we get to know your business in-depth and analyse the sector identifying your main competitors and the strengths, weaknesses, opportunities and threats in your online presence. In this stage we go through all the aspects of your website that play a decisive role in making it perform effectively on search engines and enhance the user experience. This will be used to create a strategy addressed to your specific needs. -
implementation
During the implementation stage we go ‘hands-on’ on your site making all the necessary adjustments to improve its performance. We also put off-site techniques into action, such as link building, online PR and Social Media, expanding your online spectrum and obtaining more mentions for your brand on the internet across the social networks and prominent blogs within your industry vertical. -
continuing optimisation
Search Engine Optimisation is a continuous process that runs alongside the Key Performance Indicators (KPIs) for your website. Keywords and content must be changed and adapted to situations such as competitors’ strategies, seasonality, market events, consumer trends, etc. Link building and online PR is a continual activity. We can wring the most value from any budget and advise on how far to go with any strategy before the laws of diminishing returns set in. -
we can even train you
We even run SEO seminars for business owners and managers. -
contact us
Contact us and find out more about our Search Engine Optimization services.
What is SEO and how does it work?
SEO encompasses a set of on-site and off-site techniques that help to improve your site’s rankings and prominence on search engines for a multitude of relevant search terms. These techniques are used in a strategic plan, which is implemented in a sustained and ongoing process. Typically it can take between 3 to 6 months to deliver results but the uplift, particularly for previously un-optimized sites, can be exponential.
At The Internet Works we are SEO best-practice enthusiasts. Our Search Engine Optimisation team only uses ethical techniques to improve your rankings and visibility in organic search.
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