on-page SEO

On-page SEO is one of the most important aspects of producing better search rankings but also for creating a successful holistic internet marketing campaign. The primary purpose of it is to ensure that your website is as search engine friendly as possible. Put simple, if your website is not optimised then you have less chance of getting good results in the search engines.

Ensuring on-page technical SEO criteria is actually not about achieving a favourable ranking, rather, if you don’t meet these criteria search engines actually punish your site. On-page SEO factors are therefore considered, according to the revered Searchmetrics survey in 2013, “a prerequisite for ranking higher in search results pages”.

Some features of on page SEO 

  • Leverage SEO-friendly permalink URLs

    Keep your page’s URLs short and keyword rich. Google has stated that the first 3-5 words in a URL are given the most weight.
  • Start the title with a keyword

    This is the most important on-page SEO element so choose wisely.
  • Use outbound links

    Links to related pages give your page credibility which Google loves.
  • Post long content

    After all, “length is strength” so aim for at least 1500 words when targeting competitive keywords.
  • Use social sharing buttons

    Social signals are becoming a larger part of search engine algorithms. A study by BrightEdge found that social sharing buttons can increase reach by up to 700%.

The importance of links 

Unfortunately, from an SEO perspective, there is absolutely no difference between the best and worst content on the internet if it is not linkable. It’s unlikely to receive any ranking from search engines and, as a result, no traffic will be driven to it. Like people, search engines like content that is proven and reliable.

As Google says, its search engine PageRank is the measure of the importance of a page based on the incoming links from other websites and even other pages on your own site. Each link to a page on your site from another site adds to your site’s ranking, but not all links are equal. Google loves links from sites and pages that are trustworthy, popular and full of relevant content but it also punishes pages (and now the whole site) for being linked to by spam links and most other paid-for links.

“Not all link building is bad. The philosophy that we’ve always had is if you make something that’s compelling then it would be much easier to get people to write about it and to link to it,” Google’s Matt Cutts, interviewed by Eric Enge.

Other services from The Internet Works 

content marketing

Content is king for on-page SEO. Potential customers and search engines cherish quality written content. Without the right content your page won’t rank highly at all.

technical SEO

While on-page SEO is on-stage, technical SEO is the behind-the-scenes magic on a page that the user can’t see without looking at the source code. These elements include http headers, crawler or spider access, IP detection, Javascript, Flash and so on – scary eh?

design and UX

Creative web designers and user experience (UX) designers are focused on building a website that catches the eye and works well with human need and behaviour, so SEO and design teams need to work closely together to find an optimal balance.