Pay per click advertising (commonly known as PPC) is a cost-effective way to reach your target. As its name indicates, you pay a rate for every click on your ads within a budget that you set. It is important to choose the right channels to place your ads, the formats (e.g. banners, rich media, text ads, pop-ups, expandable, to name a few) and especially the landing page on your site that users will be taken to when they click on your ads.
what pay per click advertising can do for you?
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speed to market
PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website. -
wide reach
Additional traffic can be sent directly to your website to help expand your online visability. -
highly-targeted website traffic
Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC can be scheduled to run during the best sales periods and in specific geographic regions. -
testing capabilities
PPC is a great way to provide low-risk testing for keywords, enabling you to determine if a full site optimisation campaign is worthwhile. -
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We can get a campaign moving quickly, so email us today.
PPC management
At The Internet Works we create tailored strategies in paid search for a range of budgets. We provide you with our expert advice selecting the best channels to display your ads, targeting your prime audience, generating better awareness and increasing your return on investment.
We closely and continuously monitor the performance of our campaigns to develop insights that allow us to quickly take strategic decisions, adapt to trends, understand competitor activity and determine opportunities to optimise your campaign on the fly.
At The Internet Works we manage your entire pay per click advertising campaign within your budget.
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