Pay per click advertising (commonly known as PPC) is a cost-effective way to reach your target. As its name indicates, you pay a rate for every click on your ads within a budget that you set. It is important to choose the right channels to place your ads, the formats (e.g. banners, rich media, text ads, pop-ups, expandable, to name a few) and especially the landing page on your site that users will be taken to when they click on your ads.

what pay per click advertising can do for you? 

  • speed to market

    PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.
  • wide reach

    Additional traffic can be sent directly to your website to help expand your online visability.
  • highly-targeted website traffic

    Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC can be scheduled to run during the best sales periods and in specific geographic regions.
  • testing capabilities

    PPC is a great way to provide low-risk testing for keywords, enabling you to determine if a full site optimisation campaign is worthwhile.
  • so click here

    We can get a campaign moving quickly, so email us today.

PPC management 

At The Internet Works we create tailored strategies in paid search for a range of budgets. We provide you with our expert advice selecting the best channels to display your ads, targeting your prime audience, generating better awareness and increasing your return on investment.

We closely and continuously monitor the performance of our campaigns to develop insights that allow us to quickly take strategic decisions, adapt to trends, understand competitor activity and determine opportunities to optimise your campaign on the fly.

At The Internet Works we manage your entire pay per click advertising campaign within your budget.

Many people approach SEO and PPC as completely separate strategies. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: search. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy.” – Fathom Digital Marketing, in the influential Moz blog.

related services 


PPC is just one part of the SEO offering. There are many other tools, techniques and organic strategies to help boost your search rankings.

web analytics

Monitoring the performance of your website is not only about collecting information; it also translates into ways you can track how visitors are interacting with your site and measure the performance of your campaigns.

content and copywriting

Content is king for on-page SEO. Potential customers and search engines cherish quality written copy. Without the right content your page won’t rank highly at all.