technical SEO

Technical SEO is the behind-the-scenes magic – constructing the electronic girders and rivets of a page that the user can’t see without looking at the source code. These elements include IP detection and redirection, crawler or spider access, XML sitemaps, 404 pages, 301 and 302 redirects, http headers, canonicals, Javascript and Flash.

Sounds daunting, doesn’t it? Well, it helps to have a technical background and that’s why TIW is here to take it off your hands.

Problems that technical SEO can resolve 

  • Performance

    Quite simply, technical SEO techniques allows TIW to help site owners improve the technical performance of their sites
  • Slow page loads

    The site should be monitored for any especially slow page load times or similar issues. Site speed is especially important to Google.
  • Bad links and redirects

    If you move to a new site, you need redirects to ensure that old pages get correctly redirected to new pages when the new website goes live.
  • Canonical programming

    If a site has both www or no sub-domain it can confuse search engines like Bing, Yahoo and Google.
  • 404 redirects

    Missing online content error pages, or 404 pages, can be treated in different ways to prevent adverse effects on your search engine results pages (SERPs).
  • URL and browser issues, duplicate pages, 404s

    The list is long and, yes, technical, but we can help with it all.
  • Get in touch

    To ask about any problems you’ve been experiencing, please drop us a line

Google algorithm updates 

At 90% market share in the UK and over 80% worldwide, when Google says ‘jump!’ with a new update to its search algorithms, webmasters and site owners quickly have to update their site or risk punishing drops down the search engine rankings.

Recent updates include the infamous Penguin and Panda updates that sent some sites’ page ranks tumbling down. The first Panda update in 2011 affected up to 12% of search results, cracking down on things like poor content, content farms and websites with high advert-to-content ratios.

The following April saw the Penguin “webspam update” that punished spam factors such as keyword stuffing and was designed to “reward high quality sites”. Content is king, after all. Google reiterated that search engine optimization can be positive and constructive, making a site more crawlable and make individual pages more accessible and easier to find.

‘White Hat’ SEOs often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines.” Google’s webmaster blog confirms than SEO can be crucial, especially in recovering from algorithm updates.

Other services 

get social

Web traffic from social media is catching up with search engine traffic. But while social is great for product discovery it’s not great at targeting people at the point in which they want to make a purchase. That’s why social and SEO can and do work hand in hand for the best results.

PPC

Pay per click advertising (PPC) is a cost-effective way to reach your target audience. At The Internet Works we create tailored strategies for a range of budgets, helping select the best channels to display your ads, generating better awareness and increasing ROI.

web analytics

Monitoring the performance of your website and analysing traffic data is not only about collecting information; it also involves translating it into actionable insights so you can track how visitors are interacting with your site and measure the performance of your campaigns.