web analytics

Monitoring the performance of your website and analysing traffic data is not only about collecting information; it also involves translating it into actionable insights.

Through the metrics you can track how visitors are interacting with your site and measure the performance of your campaigns. We monitor your online campaigns, detecting issues that are stopping your site from having higher conversions as well as finding new opportunities to explore. We analyse user behaviour looking into a wide range of aspects, tracking the way to create actions leading to better results.

We provide advice in the implementation of an analytics system for your website and monitoring your key performance indicators (KPIs).

What we can do for you 

  • track conversion rates

    measure, record and optimise e-commerce transactions via conversion rate tracking.
  • mobile strategy

    develop a mobile-friendly digital strategy by analysing your website data for how mobile usage differs from other site users
  • remarketing

    using analytics tools we can help owners re-engage customers who have visited the site before and show interest in your products
  • Google certified

    The team’s lead SEO consultant is Google Certified in Web Analytics.
  • contact us

    Contact us and find out more about our web analytics services.

MVT – multi variable testing 

An example of a service the SEO can provide is the multi-variable (or multivariate) test, which can boost the conversions on your site and drive your visits into successful sales. MVTs allow you to optimise your website by testing different versions of your landing page and identifying the elements that are more effective at driving conversions. You can eliminate guesswork by proving the effectiveness of different calls to action, copy, colours before launching your campaign or a new version of your website.

This test is carried out for a determined period of time (minimum 3 months) and tracks the interaction of visitors with different versions of your site. This is valuable to improve the usability on your site and diminishing goal abandonment rates.

Multi Variable Testing is a useful tool for e-commerce sites to detect how the online sales process can be improved. It is also important for companies whose websites have different country versions as some elements change from culture to culture and a layout that can work well in one country might not be very effective for users in other parts of the world.

MVT can optimise your site pages resulting in more customer conversions and enhance user experience on your site

“I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts,” Sherlock Holmes.

Other services 


Analytics is just one part of the SEO offering. There are many other tools, techniques and organic strategies to help boost your search rankings.


Pay per click advertising (PPC) is a cost-effective way to reach your target audience. At The Internet Works we create tailored strategies for a range of budgets, helping select the best channels to display your ads, generating better awareness and increasing ROI.

content and copywriting

Content is king for on-page SEO. Potential customers and search engines cherish quality written copy. Without the right content your page won’t rank highly at all. Our team includes experienced journalists and copywriters to work with your team.