Tag Archives: advertising

Online ad sales: How to make the best media packs

Media packs may not seem an exciting subject but they are among the most important marketing and promotion tools for publishers and media owners. We canvassed insights from our own online advertising sales experts and several London ad agencies to provide some top tips about what separates a compelling media pack from a useless one. What is a media pack? In the advertising sales world, a media...

The diary of a media agency intern

Hi there, I’m Matthew, The Internet Works’ intern. I’m just putting the finishing touches to this, my first diary entry, on a Friday after attending a traditional ‘media Thursday’ last night – boozing and schmoozing at a Carat drinks do. But I felt fine this morning – which is one of the reasons I think I got this gig! On the other hand, I...

New flexible online ad formats help fight adblockers

A new range of recommended sizes and flexible formats of online adverts has been launched by the internet advertising industry to improve the web experience for consumers and publishers, adapt to changes in mobile technology and counter the rise of ad-blockers. In this article we’ll explain the new online ad formats in more detail, give our opinion and look at the technical transition for publishers and...

Virtual reality: funding models and VR in-game advertising

What has virtual reality got to do with TheInternetWorks? Simple: in-game advertising within the Red Bull Air Race game is a development that enables it to be the first ever AAA-rated VR game to be offered free October 2016 is a big month for virtual reality, or VR, as it is when the world’s biggest and most successful games console maker, Sony, follows market pioneer...

Google Chrome blocks Flash ads from 1 September 2015

Flash ads are now being blocked on Google Chrome. Examining how this change will affect your ad campaigns, and what you can do to adapt, is TIW ad ops manager Berta Franco. After the so-called ‘Mobilegeddon’ we thought Google had had its fill of updates for 2015, but we’re afraid not. From 1 September 2015, Google will introduce an update to its Chrome browser that will effectively ‘pause’...

How native advertising can help publishers drum up bigger revenues – a case study

This is a case study of how publishers can significantly increase ad spend on their website by using ‘native advertising’, which is content that is provided by and/or sponsored by advertisers. The Internet Works’ sales manager Jonathan Seymour writes: One online publishing client of The Internet Works, a very well established and respected B2B publisher, dramatically increased their advertising revenues since signing up with The...

A new unit to measure digital advertising?

The Financial Times has recently joined in a new trend by introducing a new means of selling display ads on its website: based on engaged time spent rather than the current industry standard metrics of clicks, pageviews or CPM (cost per mille or cost per thousand impressions). The ‘Pink Un’ argues that its super-engaged audience of high-level businessfolk should be rewarded with better advertising rates. This...

How to sell advertising space on your website

Do you want to sell advertising space on your website? This is what we do for a living so get in touch if you want us to help you make money from your website. If you want to have a crack at it yourself though, here are my ten top tips for selling ad space on your site. 1. Know your audience Whether your...