Tag Archives: analytics

The Internet Works is now a Google Partner certified agency

The Internet Works has now become a Google Partners certified agency, meaning we are recognised as a trusted business partner by Google and, we hope, even more so by our clients. Google Partner accreditation means Google trusts and recommends The Internet Works to manage Adwords campaigns for search advertising. It also means we can have a lovely shiny new button on our website. Being an accredited Google Partner...

Blending SEO and PPC as a strategy for great web traffic

Do any google search for a commercial item. Let’s say something like ipad mini. Well, look at that page: adverts take up a huge part of the real estate on the page. Above the fold on a typical desktop computer screen are just a couple of organic search options, in fact when I took this screen grab there was just one. Right there, is...

Measuring the effectiveness of your off-site campaigns in Google Analytics

This article is about a common question I get asked by clients. Let’s say as part of your SEO efforts you have planned an off-site optimisation campaign, you are either placing advertising banners across different websites; you are guest blogging for some other sites; sending a monthly newsletter; posting daily on social media. But how do you know how much traffic your site is...