Tag Archives: brands

New flexible online ad formats help fight adblockers

A new range of recommended sizes and flexible formats of online adverts has been launched by the internet advertising industry to improve the web experience for consumers and publishers, adapt to changes in mobile technology and counter the rise of ad-blockers. In this article we’ll explain the new online ad formats in more detail, give our opinion and look at the technical transition for publishers and...

Virtual reality: funding models and VR in-game advertising

What has virtual reality got to do with TheInternetWorks? Simple: in-game advertising within the Red Bull Air Race game is a development that enables it to be the first ever AAA-rated VR game to be offered free October 2016 is a big month for virtual reality, or VR, as it is when the world’s biggest and most successful games console maker, Sony, follows market pioneer...

How native advertising can help publishers drum up bigger revenues – a case study

This is a case study of how publishers can significantly increase ad spend on their website by using ‘native advertising’, which is content that is provided by and/or sponsored by advertisers. The Internet Works’ sales manager Jonathan Seymour writes: One online publishing client of The Internet Works, a very well established and respected B2B publisher, dramatically increased their advertising revenues since signing up with The...

A new unit to measure digital advertising?

The Financial Times has recently joined in a new trend by introducing a new means of selling display ads on its website: based on engaged time spent rather than the current industry standard metrics of clicks, pageviews or CPM (cost per mille or cost per thousand impressions). The ‘Pink Un’ argues that its super-engaged audience of high-level businessfolk should be rewarded with better advertising rates. This...

Publishers should know the costly truth about programmatic ad sales

Bit of a buzz word isn’t it ‘programmatic’…? But what does it mean and what are the true market affects? Online ad sales manager Monty Jamieson spells it all out. If you’re not familiar with programmatic trading of ad inventory on websites then you’re not alone – recent research from the Association of National Advertisers (ANA) and Forrester of client-side marketers released last month revealed that only...

How to balance SEO and web design

When creating, or redesigning, your website there is a careful balance of design and SEO that needs to be addressed to create an attractive, fully optimized site. We look at the needs of both SEO and design teams and try to find a way to have a strong element of both in the final web design.  Web designers and SEO analysts often have vastly...