Tag Archives: content

How native advertising can help publishers drum up bigger revenues – a case study

This is a case study of how publishers can significantly increase ad spend on their website by using ‘native advertising’, which is content that is provided by and/or sponsored by advertisers. The Internet Works’ sales manager Jonathan Seymour writes: One online publishing client of The Internet Works, a very well established and respected B2B publisher, dramatically increased their advertising revenues since signing up with The...

How to write better headlines for clicks, SEO and social media sharing

Packaging and selling your story through the right headline is part of being an online content writer and digital journalist. In a digital world without subeditors, composing an attractive headline is now a key part of the online writer’s work. The battle between being informative or intriguing, a click-baiter or a master punner, will determine the success of your header. Content writers at small and large...

Spain’s online content law bomshell sending aftershocks throughout digital world

In this article I am going to summarise some online content that’s been causing a big buzz around the world about a new intellectual property law in Spain. If that law becomes a success in Spain and gains wider adoption in Europe or around the world, my act of linking to news websites could soon become punishable by a fine. Spain, the country where the fight against...

How to balance SEO and web design

When creating, or redesigning, your website there is a careful balance of design and SEO that needs to be addressed to create an attractive, fully optimized site. We look at the needs of both SEO and design teams and try to find a way to have a strong element of both in the final web design.  Web designers and SEO analysts often have vastly...

How to create engaging content and other important SEO lessons

Here are 13 SEO lessons our head of search Jez Booker and our analytics genius Sandra Padilla took from a recent trip to an SEO conference in Brighton. Brighton SEO is one of the most important events of the online marketing industry in Europe with speakers and attendees coming from different countries, reflecting the growth of the online marketing industry over the last years....

Blending SEO and PPC as a strategy for great web traffic

Do any google search for a commercial item. Let’s say something like ipad mini. Well, look at that page: adverts take up a huge part of the real estate on the page. Above the fold on a typical desktop computer screen are just a couple of organic search options, in fact when I took this screen grab there was just one. Right there, is...

Don’t get slammed by Google if you’re guest posting for SEO

An issue that caused a bit of a kerfuffle in the world of search engine optimisation and content marketing in recent months was Google’s new hard line on guest posting. This week it sparked some consternation at one website we work with, which relies on ‘guests’ posting most of its written content. The site editor had heard that Google now viewed guest posts as...

What Google’s Hummingbird algorithm update means for website owners, designers, develo

Skynet Google began a series of rolling updates to its algorithm back in August that represent a fundamental change in how it indexes the web. As many people still seem confused about what it actually means for their business or their digital discipline, I thought I would share my main understandings with you. My recent attendance at a Google seminar helped my various thoughts to...

Tips on creating business blog content to boost your SEO

In the last few years Google (and other search engines) have changed the way they work in their quest to make the internet a better place and to provide a quality experience to their users by presenting search results with pages that offer better quality content – top pages must be well written, useful and informative. This means pages with lightweight content, outdated content, scraped...

The importance of decent copywriting

As a copywriter, you might say that my opinion on the subject is biased… and you’d be right! Arrogance dictates that copywriting is the most important aspect of any business. If it didn’t then I’d be pretty poor at my job. Of course, there are other elements involved but, in my opinion, there’s no greater turn-off than seeing a typo on a company website,...