Tag Archives: cookies

Search retargeting adds low-cost revenue stream for publishers

A lot of publishers I chat to think that the only way to monetise their website is to add more and more advertising into it – more skyscrapers, interstitials, pagewraps, and recommended articles etc – which all take up valuable real estate. WRONG! The thought of using up more space with display advertising, which could otherwise be used for content, can be frustrating for...