Tag Archives: copywriting

How to write better headlines for clicks, SEO and social media sharing

Packaging and selling your story through the right headline is part of being an online content writer and digital journalist. In a digital world without subeditors, composing an attractive headline is now a key part of the online writer’s work. The battle between being informative or intriguing, a click-baiter or a master punner, will determine the success of your header. Content writers at small and large...

Tips on creating business blog content to boost your SEO

In the last few years Google (and other search engines) have changed the way they work in their quest to make the internet a better place and to provide a quality experience to their users by presenting search results with pages that offer better quality content – top pages must be well written, useful and informative. This means pages with lightweight content, outdated content, scraped...

The importance of decent copywriting

As a copywriter, you might say that my opinion on the subject is biased… and you’d be right! Arrogance dictates that copywriting is the most important aspect of any business. If it didn’t then I’d be pretty poor at my job. Of course, there are other elements involved but, in my opinion, there’s no greater turn-off than seeing a typo on a company website,...