Tag Archives: google

Google Chrome blocks Flash ads from 1 September 2015

Flash ads are now being blocked on Google Chrome. Examining how this change will affect your ad campaigns, and what you can do to adapt, is TIW ad ops manager Berta Franco. After the so-called ‘Mobilegeddon’ we thought Google had had its fill of updates for 2015, but we’re afraid not. From 1 September 2015, Google will introduce an update to its Chrome browser that will effectively ‘pause’...

Making your website mobile-friendly: an SEO approach

Prepare for Google’s ‘mobilegeddon’ with these top user experience (UX) and design tips With Google’s mobile-friendly update launch (21 April) fast approaching, lots of publishers are looking to get their website optimised for mobile. The search engine giant has been clear: if your website is not mobile-friendly, it could be heavily penalised, hence it will lose positions on the search engine results pages (SERPs)....

How will Google’s new mobile-friendly update affect your website and business?

Another of Google’s dreaded algorithm changes is coming. And, although it hasn’t got a cute animal name associated with it, the ‘mobile-friendliness update’ could be bigger and more deadly than both the Panda and Penguin updates. On 21 April 2015 Google is rolling out a new update in order to keep up with the times and fully embrace mobile as the future of search....

How to write better headlines for clicks, SEO and social media sharing

Packaging and selling your story through the right headline is part of being an online content writer and digital journalist. In a digital world without subeditors, composing an attractive headline is now a key part of the online writer’s work. The battle between being informative or intriguing, a click-baiter or a master punner, will determine the success of your header. Content writers at small and large...

The Internet Works is now a Google Partner certified agency

The Internet Works has now become a Google Partners certified agency, meaning we are recognised as a trusted business partner by Google and, we hope, even more so by our clients. Google Partner accreditation means Google trusts and recommends The Internet Works to manage Adwords campaigns for search advertising. It also means we can have a lovely shiny new button on our website. Being an accredited Google Partner...

Spain’s online content law bomshell sending aftershocks throughout digital world

In this article I am going to summarise some online content that’s been causing a big buzz around the world about a new intellectual property law in Spain. If that law becomes a success in Spain and gains wider adoption in Europe or around the world, my act of linking to news websites could soon become punishable by a fine. Spain, the country where the fight against...

Recovering from a Google penalty and fighting a bad case of negative SEO

This is a real-life case study of a client who came to us in mid-2012 after working for quite a few years with another SEO agency. This client, after seeing a continuous decrease in their web traffic, had the gut feeling that something was wrong. They were losing their traffic without knowing they had been issued with a manual penalty by Google. This is...

How to create engaging content and other important SEO lessons

Here are 13 SEO lessons our head of search Jez Booker and our analytics genius Sandra Padilla took from a recent trip to an SEO conference in Brighton. Brighton SEO is one of the most important events of the online marketing industry in Europe with speakers and attendees coming from different countries, reflecting the growth of the online marketing industry over the last years....

Blending SEO and PPC as a strategy for great web traffic

Do any google search for a commercial item. Let’s say something like ipad mini. Well, look at that page: adverts take up a huge part of the real estate on the page. Above the fold on a typical desktop computer screen are just a couple of organic search options, in fact when I took this screen grab there was just one. Right there, is...

Don’t get slammed by Google if you’re guest posting for SEO

An issue that caused a bit of a kerfuffle in the world of search engine optimisation and content marketing in recent months was Google’s new hard line on guest posting. This week it sparked some consternation at one website we work with, which relies on ‘guests’ posting most of its written content. The site editor had heard that Google now viewed guest posts as...