Tag Archives: inbound marketing

The Internet Works is now a Google Partner certified agency

The Internet Works has now become a Google Partners certified agency, meaning we are recognised as a trusted business partner by Google and, we hope, even more so by our clients. Google Partner accreditation means Google trusts and recommends The Internet Works to manage Adwords campaigns for search advertising. It also means we can have a lovely shiny new button on our website. Being an accredited Google Partner...

A new unit to measure digital advertising?

The Financial Times has recently joined in a new trend by introducing a new means of selling display ads on its website: based on engaged time spent rather than the current industry standard metrics of clicks, pageviews or CPM (cost per mille or cost per thousand impressions). The ‘Pink Un’ argues that its super-engaged audience of high-level businessfolk should be rewarded with better advertising rates. This...

How to balance SEO and web design

When creating, or redesigning, your website there is a careful balance of design and SEO that needs to be addressed to create an attractive, fully optimized site. We look at the needs of both SEO and design teams and try to find a way to have a strong element of both in the final web design.  Web designers and SEO analysts often have vastly...

How to create engaging content and other important SEO lessons

Here are 13 SEO lessons our head of search Jez Booker and our analytics genius Sandra Padilla took from a recent trip to an SEO conference in Brighton. Brighton SEO is one of the most important events of the online marketing industry in Europe with speakers and attendees coming from different countries, reflecting the growth of the online marketing industry over the last years....

Blending SEO and PPC as a strategy for great web traffic

Do any google search for a commercial item. Let’s say something like ipad mini. Well, look at that page: adverts take up a huge part of the real estate on the page. Above the fold on a typical desktop computer screen are just a couple of organic search options, in fact when I took this screen grab there was just one. Right there, is...

What Google’s Hummingbird algorithm update means for website owners, designers, develo

Skynet Google began a series of rolling updates to its algorithm back in August that represent a fundamental change in how it indexes the web. As many people still seem confused about what it actually means for their business or their digital discipline, I thought I would share my main understandings with you. My recent attendance at a Google seminar helped my various thoughts to...

Recent digital industry news: Facebook’s lost teens and a new David to take on Gol

Here are some recent interesting or notable goings-on across the various industries The Internet Works areas of specialisation.   News: Tracking down Facebook’s lost teens After recent reports of a decline in Facebook usage among teens, it seems these fickle kidults have been swarming into messenger, video and photo apps. GlobalWebIndex found the main beneficiary was WeChat, with global usage (excluding China) having grown...

A beginner’s guide to running social media competitions

If you’ve not thought about running a social media contest before, it can be a fun and quick way of adding some new fans. Competitions on Twitter, Facebook and the like can also help you build up your email list and driving relevant and interested traffic to your site. We’ve recently been planning the social media strategy competition for a client and because some...

Tips on creating business blog content to boost your SEO

In the last few years Google (and other search engines) have changed the way they work in their quest to make the internet a better place and to provide a quality experience to their users by presenting search results with pages that offer better quality content – top pages must be well written, useful and informative. This means pages with lightweight content, outdated content, scraped...

Measuring the effectiveness of your off-site campaigns in Google Analytics

This article is about a common question I get asked by clients. Let’s say as part of your SEO efforts you have planned an off-site optimisation campaign, you are either placing advertising banners across different websites; you are guest blogging for some other sites; sending a monthly newsletter; posting daily on social media. But how do you know how much traffic your site is...