Tag Archives: online ad sales

When is the best time to monetise your mobile traffic? Answer – Yesterday…

In his first blog post for The Internet Works, publisher relationships exec Vincent Duah-Nantwi explains why now is the time to ramp up your mobile advertising efforts. Background: Where mobile has been and where it’s continuing to go Since the release of the first iPhone in 2007, the use of smartphones has rapidly increased each year and has now overtaken desktop in terms of...

Selling B2B advertising in the summer

B2B advertising campaigns in the summer – A statistical opportunity Summer is a happy time of year, especially in the UK if the sun’s shining (yes it is belting it down with rain outside as I write). On the whole, people are more sociable and, so the thinking goes, less focused on work as their minds are on holidays, beer gardens and barbecues at...