Tag Archives: online publishers

Online ad sales: How to make the best media packs

Media packs may not seem an exciting subject but they are among the most important marketing and promotion tools for publishers and media owners. We canvassed insights from our own online advertising sales experts and several London ad agencies to provide some top tips about what separates a compelling media pack from a useless one. What is a media pack? In the advertising sales world, a media...

The diary of a media agency intern

Hi there, I’m Matthew, The Internet Works’ intern. I’m just putting the finishing touches to this, my first diary entry, on a Friday after attending a traditional ‘media Thursday’ last night – boozing and schmoozing at a Carat drinks do. But I felt fine this morning – which is one of the reasons I think I got this gig! On the other hand, I...

New flexible online ad formats help fight adblockers

A new range of recommended sizes and flexible formats of online adverts has been launched by the internet advertising industry to improve the web experience for consumers and publishers, adapt to changes in mobile technology and counter the rise of ad-blockers. In this article we’ll explain the new online ad formats in more detail, give our opinion and look at the technical transition for publishers and...

Google Chrome blocks Flash ads from 1 September 2015

Flash ads are now being blocked on Google Chrome. Examining how this change will affect your ad campaigns, and what you can do to adapt, is TIW ad ops manager Berta Franco. After the so-called ‘Mobilegeddon’ we thought Google had had its fill of updates for 2015, but we’re afraid not. From 1 September 2015, Google will introduce an update to its Chrome browser that will effectively ‘pause’...

Selling B2B advertising in the summer

B2B advertising campaigns in the summer – A statistical opportunity Summer is a happy time of year, especially in the UK if the sun’s shining (yes it is belting it down with rain outside as I write). On the whole, people are more sociable and, so the thinking goes, less focused on work as their minds are on holidays, beer gardens and barbecues at...

How native advertising can help publishers drum up bigger revenues – a case study

This is a case study of how publishers can significantly increase ad spend on their website by using ‘native advertising’, which is content that is provided by and/or sponsored by advertisers. The Internet Works’ sales manager Jonathan Seymour writes: One online publishing client of The Internet Works, a very well established and respected B2B publisher, dramatically increased their advertising revenues since signing up with The...

How to write better headlines for clicks, SEO and social media sharing

Packaging and selling your story through the right headline is part of being an online content writer and digital journalist. In a digital world without subeditors, composing an attractive headline is now a key part of the online writer’s work. The battle between being informative or intriguing, a click-baiter or a master punner, will determine the success of your header. Content writers at small and large...

Spain’s online content law bomshell sending aftershocks throughout digital world

In this article I am going to summarise some online content that’s been causing a big buzz around the world about a new intellectual property law in Spain. If that law becomes a success in Spain and gains wider adoption in Europe or around the world, my act of linking to news websites could soon become punishable by a fine. Spain, the country where the fight against...

A new unit to measure digital advertising?

The Financial Times has recently joined in a new trend by introducing a new means of selling display ads on its website: based on engaged time spent rather than the current industry standard metrics of clicks, pageviews or CPM (cost per mille or cost per thousand impressions). The ‘Pink Un’ argues that its super-engaged audience of high-level businessfolk should be rewarded with better advertising rates. This...

Publishers should know the costly truth about programmatic ad sales

Bit of a buzz word isn’t it ‘programmatic’…? But what does it mean and what are the true market affects? Online ad sales manager Monty Jamieson spells it all out. If you’re not familiar with programmatic trading of ad inventory on websites then you’re not alone – recent research from the Association of National Advertisers (ANA) and Forrester of client-side marketers released last month revealed that only...