Tag Archives: PPC

Using Analytics to help websites improve their SEO – case studies

At The Internet Works we use Google Analytics on a daily basis for all our clients. After a recent request about how we used Analytics, I thought I’d share some examples of how we use it for a selection of different clients. We use the Analytics platform to do two main things: We look for patterns. What measures are rising and what are falling?...

The Internet Works is now a Google Partner certified agency

The Internet Works has now become a Google Partners certified agency, meaning we are recognised as a trusted business partner by Google and, we hope, even more so by our clients. Google Partner accreditation means Google trusts and recommends The Internet Works to manage Adwords campaigns for search advertising. It also means we can have a lovely shiny new button on our website. Being an accredited Google Partner...

Blending SEO and PPC as a strategy for great web traffic

Do any google search for a commercial item. Let’s say something like ipad mini. Well, look at that page: adverts take up a huge part of the real estate on the page. Above the fold on a typical desktop computer screen are just a couple of organic search options, in fact when I took this screen grab there was just one. Right there, is...

How to sell advertising space on your website

Do you want to sell advertising space on your website? This is what we do for a living so get in touch if you want us to help you make money from your website. If you want to have a crack at it yourself though, here are my ten top tips for selling ad space on your site. 1. Know your audience Whether your...