Tag Archives: programmatic buying

Search retargeting adds low-cost revenue stream for publishers

A lot of publishers I chat to think that the only way to monetise their website is to add more and more advertising into it – more skyscrapers, interstitials, pagewraps, and recommended articles etc – which all take up valuable real estate. WRONG! The thought of using up more space with display advertising, which could otherwise be used for content, can be frustrating for...

How native advertising can help publishers drum up bigger revenues – a case study

This is a case study of how publishers can significantly increase ad spend on their website by using ‘native advertising’, which is content that is provided by and/or sponsored by advertisers. The Internet Works’ sales manager Jonathan Seymour writes: One online publishing client of The Internet Works, a very well established and respected B2B publisher, dramatically increased their advertising revenues since signing up with The...

Publishers should know the costly truth about programmatic ad sales

Bit of a buzz word isn’t it ‘programmatic’…? But what does it mean and what are the true market affects? Online ad sales manager Monty Jamieson spells it all out. If you’re not familiar with programmatic trading of ad inventory on websites then you’re not alone – recent research from the Association of National Advertisers (ANA) and Forrester of client-side marketers released last month revealed that only...