Tag Archives: search engine marketing

Why you should care about title tags

When optimising a page, one of the elements I focus my attention on the most is the title tag. I can become quite obsessed over title tags: I write and re-write them many times before finding the one that may be OK. I believe you can never give enough love to your title tags, and in this article I am going to explain why...

Making your website mobile-friendly: an SEO approach

Prepare for Google’s ‘mobilegeddon’ with these top user experience (UX) and design tips With Google’s mobile-friendly update launch (21 April) fast approaching, lots of publishers are looking to get their website optimised for mobile. The search engine giant has been clear: if your website is not mobile-friendly, it could be heavily penalised, hence it will lose positions on the search engine results pages (SERPs)....

The Internet Works is now a Google Partner certified agency

The Internet Works has now become a Google Partners certified agency, meaning we are recognised as a trusted business partner by Google and, we hope, even more so by our clients. Google Partner accreditation means Google trusts and recommends The Internet Works to manage Adwords campaigns for search advertising. It also means we can have a lovely shiny new button on our website. Being an accredited Google Partner...

Top ten tips for effective search engine marketing in 2014

Last week I gave a talk at The Business Show, in association with Nominet, about the ten key elements of the modern search engine marketing process, with an explanation of why each element is important and what effect it can have on a business’s bottom line. The presentation covers the fundamentals of SEM and advanced topics, including website structure, keyword research and targeting, content,...