Tag Archives: Search Engine

The Internet Works is now a Google Partner certified agency

The Internet Works has now become a Google Partners certified agency, meaning we are recognised as a trusted business partner by Google and, we hope, even more so by our clients. Google Partner accreditation means Google trusts and recommends The Internet Works to manage Adwords campaigns for search advertising. It also means we can have a lovely shiny new button on our website. Being an accredited Google Partner...

Spain’s online content law bomshell sending aftershocks throughout digital world

In this article I am going to summarise some online content that’s been causing a big buzz around the world about a new intellectual property law in Spain. If that law becomes a success in Spain and gains wider adoption in Europe or around the world, my act of linking to news websites could soon become punishable by a fine. Spain, the country where the fight against...

Publishers should know the costly truth about programmatic ad sales

Bit of a buzz word isn’t it ‘programmatic’…? But what does it mean and what are the true market affects? Online ad sales manager Monty Jamieson spells it all out. If you’re not familiar with programmatic trading of ad inventory on websites then you’re not alone – recent research from the Association of National Advertisers (ANA) and Forrester of client-side marketers released last month revealed that only...

Recovering from a Google penalty and fighting a bad case of negative SEO

This is a real-life case study of a client who came to us in mid-2012 after working for quite a few years with another SEO agency. This client, after seeing a continuous decrease in their web traffic, had the gut feeling that something was wrong. They were losing their traffic without knowing they had been issued with a manual penalty by Google. This is...