Tag Archives: seo

Why you should care about title tags

When optimising a page, one of the elements I focus my attention on the most is the title tag. I can become quite obsessed over title tags: I write and re-write them many times before finding the one that may be OK. I believe you can never give enough love to your title tags, and in this article I am going to explain why...

Making your website mobile-friendly: an SEO approach

Prepare for Google’s ‘mobilegeddon’ with these top user experience (UX) and design tips With Google’s mobile-friendly update launch (21 April) fast approaching, lots of publishers are looking to get their website optimised for mobile. The search engine giant has been clear: if your website is not mobile-friendly, it could be heavily penalised, hence it will lose positions on the search engine results pages (SERPs)....

Using Analytics to help websites improve their SEO – case studies

At The Internet Works we use Google Analytics on a daily basis for all our clients. After a recent request about how we used Analytics, I thought I’d share some examples of how we use it for a selection of different clients. We use the Analytics platform to do two main things: We look for patterns. What measures are rising and what are falling?...

How to write better headlines for clicks, SEO and social media sharing

Packaging and selling your story through the right headline is part of being an online content writer and digital journalist. In a digital world without subeditors, composing an attractive headline is now a key part of the online writer’s work. The battle between being informative or intriguing, a click-baiter or a master punner, will determine the success of your header. Content writers at small and large...

How to balance SEO and web design

When creating, or redesigning, your website there is a careful balance of design and SEO that needs to be addressed to create an attractive, fully optimized site. We look at the needs of both SEO and design teams and try to find a way to have a strong element of both in the final web design.  Web designers and SEO analysts often have vastly...

Top ten tips for effective search engine marketing in 2014

Last week I gave a talk at The Business Show, in association with Nominet, about the ten key elements of the modern search engine marketing process, with an explanation of why each element is important and what effect it can have on a business’s bottom line. The presentation covers the fundamentals of SEM and advanced topics, including website structure, keyword research and targeting, content,...

Recovering from a Google penalty and fighting a bad case of negative SEO

This is a real-life case study of a client who came to us in mid-2012 after working for quite a few years with another SEO agency. This client, after seeing a continuous decrease in their web traffic, had the gut feeling that something was wrong. They were losing their traffic without knowing they had been issued with a manual penalty by Google. This is...

How to create engaging content and other important SEO lessons

Here are 13 SEO lessons our head of search Jez Booker and our analytics genius Sandra Padilla took from a recent trip to an SEO conference in Brighton. Brighton SEO is one of the most important events of the online marketing industry in Europe with speakers and attendees coming from different countries, reflecting the growth of the online marketing industry over the last years....

Blending SEO and PPC as a strategy for great web traffic

Do any google search for a commercial item. Let’s say something like ipad mini. Well, look at that page: adverts take up a huge part of the real estate on the page. Above the fold on a typical desktop computer screen are just a couple of organic search options, in fact when I took this screen grab there was just one. Right there, is...

Don’t get slammed by Google if you’re guest posting for SEO

An issue that caused a bit of a kerfuffle in the world of search engine optimisation and content marketing in recent months was Google’s new hard line on guest posting. This week it sparked some consternation at one website we work with, which relies on ‘guests’ posting most of its written content. The site editor had heard that Google now viewed guest posts as...