Tag Archives: social media

How native advertising can help publishers drum up bigger revenues – a case study

This is a case study of how publishers can significantly increase ad spend on their website by using ‘native advertising’, which is content that is provided by and/or sponsored by advertisers. The Internet Works’ sales manager Jonathan Seymour writes: One online publishing client of The Internet Works, a very well established and respected B2B publisher, dramatically increased their advertising revenues since signing up with The...

Facebook launches first European SME Bootcamp

This week TIW’s social team attended Facebook’s first SME Bootcamp in Europe, at The Brewery in London. The social media giant wants to become more “accessible” to its users, especially businesses who use Facebook advertising, and is set to roll out more events of this kind. We learned that page likes aren’t as important as you may think, and that if you crack the ‘creative’...

How to write better headlines for clicks, SEO and social media sharing

Packaging and selling your story through the right headline is part of being an online content writer and digital journalist. In a digital world without subeditors, composing an attractive headline is now a key part of the online writer’s work. The battle between being informative or intriguing, a click-baiter or a master punner, will determine the success of your header. Content writers at small and large...

What Facebook’s news feed does and doesn’t show you

With Facebook posts seeing their reach going down and down, as The Internet Works’ social media buff I have made it my mission to find out why the news feed doesn’t show users much of what they really want to see any more – and what can be done about it for business and personal use. As a social media manager you can correctly...

How to survive a #socialmedia #crisis like a pro

This week UK high street staple Greggs the bakers were thrown into chaos when it transpired that the Google knowledge graph had been displaying a doctored logo with a less then family-friendly message… But kudos to Greggs’ social media team – they handled the unfortunate situation themselves with just a few simple tweets to Google directly, which got the situation fixed a load faster...

Spain’s online content law bomshell sending aftershocks throughout digital world

In this article I am going to summarise some online content that’s been causing a big buzz around the world about a new intellectual property law in Spain. If that law becomes a success in Spain and gains wider adoption in Europe or around the world, my act of linking to news websites could soon become punishable by a fine. Spain, the country where the fight against...

How to create engaging content and other important SEO lessons

Here are 13 SEO lessons our head of search Jez Booker and our analytics genius Sandra Padilla took from a recent trip to an SEO conference in Brighton. Brighton SEO is one of the most important events of the online marketing industry in Europe with speakers and attendees coming from different countries, reflecting the growth of the online marketing industry over the last years....

Happy Birthday Facebook – the social network turns ten

Facebook is celebrating its tenth birthday and has announced the launch of a new app, ‘Paper’. It has also released record figures for the quarter – quite a week for the world’s best known social network Facebook was launched in 2004 by Mark Zuckerberg and his Harvard college friends (as immortalised in film The Social Network) to connect students to their classmates. Ten years later...

Social Media New Year’s Resolutions

Revamp your social media strategy with these easy updates and simple amendments to your working day… 1. Get on Google+ Google+ is without a doubt the next big thing in social media. Despite its lacklustre start, the site, which launched in 2011, is gaining a mass following, with as many as 400million users. With a cheeky share here, and a +1 there, Google+ has...

What Google’s Hummingbird algorithm update means for website owners, designers, develo

Skynet Google began a series of rolling updates to its algorithm back in August that represent a fundamental change in how it indexes the web. As many people still seem confused about what it actually means for their business or their digital discipline, I thought I would share my main understandings with you. My recent attendance at a Google seminar helped my various thoughts to...